Thursday, 17 November 2016

"The Night Robyn"

As this blog is all about my personal journey, it felt right to give it a name with meaning.
I didn't want to be clichéd, and it felt too narcissistic to go for something as obvious as my actual first name; but I'd always been fond my middle name and of the little birds which inspired it.
I was uncertain as to wether or not I should use the correct spelling, but eventually decided on my way of spelling it (Robyn) to keep it interesting.
I then toyed with various adjectives beginning with "R" (alliteration is just so tempting!), but felt unsatisfied with the options; for example, "Radioactive Robyn" sounds pretty awesome, but it does lack that cool professionalism I was hoping for...
The next letter I googled words for was "N", it's the first letter of my first name.

To cut a long story short, I chose the word "Night" for two reasons:

  1. Because the imagery of a night robin is rather enchanting
  2. Because I've always been one for late nights, there's a peacefulness to them. I also anticipate a lot of late night work ahead of me, so the name is my own little nod to that. 
So, that's the story of the name.

Now onto the logo!
Naturally, it had to involve a robin.
Preferably, there also needed to be some link to the night.
Using the "Sketches" app (which I have on my iPad) I created a few different trial designs, and asked my friends and family what they thought.
This was my first attempt; I liked the colouring, although it does feel too dark to be an actual robin. The other issue with this is that it's too artistic - the soft, blurring paint effect isn't ideal for a logo, it's just too complex.
I tried to make this robin more simplistic than the first, and my choice of colours for the bird felt better when kept in a simpler pallet. However, something didn't feel quite right about the shape of the red colouring, and I wasn't happy with the eye either, so I chocked this one up to being a practice and added the background to make it more artistic.

This third attempt felt a lot closer to what I wanted - the simple lines making up the birds body make it soothing and professional feeling. I also incorporated my signature into the design (the bold, dark lines which are seen to encircle the bird), turning it into a nest of sorts. Once again however, I got carried away with the colours, and ended up rendering this design unusual due to the dramatic background. 
Determined to avoid overdoing it once again, I applied a soft, light colour to the background and drew my fourth bird. Made up of five dark blue lines and one red squiggle, this bird is an ideal logo option. It's eye-catching and memorable without being gaudy. 

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