I didn't want to be clichéd, and it felt too narcissistic to go for something as obvious as my actual first name; but I'd always been fond my middle name and of the little birds which inspired it.
I was uncertain as to wether or not I should use the correct spelling, but eventually decided on my way of spelling it (Robyn) to keep it interesting.
I then toyed with various adjectives beginning with "R" (alliteration is just so tempting!), but felt unsatisfied with the options; for example, "Radioactive Robyn" sounds pretty awesome, but it does lack that cool professionalism I was hoping for...
The next letter I googled words for was "N", it's the first letter of my first name.
To cut a long story short, I chose the word "Night" for two reasons:
- Because the imagery of a night robin is rather enchanting
- Because I've always been one for late nights, there's a peacefulness to them. I also anticipate a lot of late night work ahead of me, so the name is my own little nod to that.
Now onto the logo!
Naturally, it had to involve a robin.
Preferably, there also needed to be some link to the night.
Using the "Sketches" app (which I have on my iPad) I created a few different trial designs, and asked my friends and family what they thought.
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This was my first attempt; I liked the colouring, although it does feel too dark to be an actual robin. The other issue with this is that it's too artistic - the soft, blurring paint effect isn't ideal for a logo, it's just too complex. |
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I tried to make this robin more simplistic than the first, and my choice of colours for the bird felt better when kept in a simpler pallet. However, something didn't feel quite right about the shape of the red colouring, and I wasn't happy with the eye either, so I chocked this one up to being a practice and added the background to make it more artistic. |
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